When professional athletes followed suit & joined sites like Twitter and Facebook, commissioners and club owners both cringed and marveled at the personalities that were connecting directly with fans. The barrier between fans and players was tackled down with tweets and posts that provide fans with insider information and a glance at the personal lives of professional athletes.
This 2011-2012 season has great opportunity to utilize social media formats, such as location based services. Fan involvement has spurred many segments on multiple ESPN programs, such as polling and posting question to gauge audience reactions. Sportsnation is a show that has really changed the format of the role of the viewer. suggest topics to discuss- or test their fantasy knowledge with trivia questions. Fans with smart phones and internet based technology can keep informed easily by following updates from each individual sport club.
The Denver Broncos have a steady presence on Facebook, Twitter as well as their multimedia website. Location based services like Foursquare, where 'checking in' upon arrival to sponsored events and games. I will keep up with how social media is used best and worst this season. Go BRONCOS.
Friday, August 26, 2011
Wednesday, August 10, 2011
social media KLOUT
social media is turning into a beast.
If you are using more than two social sites as your communication channels and need a system to evaluate your visibility and clout, download Klout. Specializing in social media analytics, Klout recently expanded to sites LinkedIn-Foursquare-YouTube and still offers its service on Facebook and Twitter.
Klout uses data points, for example with Twitter. tracks; following count, follower count, retweets and a 1- 100 scoring code. The higher the score represents a wider and stronger sphere of influence to your audience. Which is important information to have as a business. It takes upkeep and material to keep a social site current and interesting for its audience. If your message is actively reaching your college audience you can tweak your approach to appeal to the other side of your market.
In order for social media to work the audience must be engaged in the information being outputed, as well as actively listen and react.
Download Klout if you are wanting a bigger impact on your audience- get to know your current impact and personalize your social site to optimal performance!
If you are using more than two social sites as your communication channels and need a system to evaluate your visibility and clout, download Klout. Specializing in social media analytics, Klout recently expanded to sites LinkedIn-Foursquare-YouTube and still offers its service on Facebook and Twitter.
Klout uses data points, for example with Twitter. tracks; following count, follower count, retweets and a 1- 100 scoring code. The higher the score represents a wider and stronger sphere of influence to your audience. Which is important information to have as a business. It takes upkeep and material to keep a social site current and interesting for its audience. If your message is actively reaching your college audience you can tweak your approach to appeal to the other side of your market.
In order for social media to work the audience must be engaged in the information being outputed, as well as actively listen and react.
Download Klout if you are wanting a bigger impact on your audience- get to know your current impact and personalize your social site to optimal performance!
Tuesday, August 9, 2011
small business + social media
I currently am employed by a small business Le Bateau Boutique.
background: 50% off retail price everyday- open 10am-6pm daily
location:Steamboat Springs Colo. Downtown 6th street- upstairs next to popular sandwich shop
awareness: moderate- locals in town sometimes oblivious to new store openings
overheard comments:
- "I didnt know about this store
- Is this under the same ownership of the store a few years back?
- I have heard Alana had a store, glad I finally made it in"
obstacles:
- assumptions that shopping in mountain towns is expensive $$$
- lack of foot traffic
- fear of purchase
- sales are low- working hours decrease
- prefer word of mouth and traditional marketing
increase awareness:
mail | newspaper | booth at market |team up with a nonprofit & encourage shoppers to buy to help a community cause.
- CARLS TAVERN OPENING NIGHT&Weekend
ask your friends to have a dress up night & wear Le Bateau- and take picture and send them into The Pilot!
- I have been inspired to set up a fun vintage photoshoot.
I just sent this off to my Boss. and am anxious for the response I receive. I would love to see the store be something the community embraces & brings business to. But I feel like there is room for a BIG idea & its time to get that going- I sit in the store for 8hours a day- I have time!
background: 50% off retail price everyday- open 10am-6pm daily
location:Steamboat Springs Colo. Downtown 6th street- upstairs next to popular sandwich shop
awareness: moderate- locals in town sometimes oblivious to new store openings
overheard comments:
- "I didnt know about this store
- Is this under the same ownership of the store a few years back?
- I have heard Alana had a store, glad I finally made it in"
obstacles:
- assumptions that shopping in mountain towns is expensive $$$
- lack of foot traffic
- fear of purchase
- sales are low- working hours decrease
- prefer word of mouth and traditional marketing
increase awareness:
mail | newspaper | booth at market |team up with a nonprofit & encourage shoppers to buy to help a community cause.
- CARLS TAVERN OPENING NIGHT&Weekend
ask your friends to have a dress up night & wear Le Bateau- and take picture and send them into The Pilot!
- I have been inspired to set up a fun vintage photoshoot.
I just sent this off to my Boss. and am anxious for the response I receive. I would love to see the store be something the community embraces & brings business to. But I feel like there is room for a BIG idea & its time to get that going- I sit in the store for 8hours a day- I have time!
Introducing my post college professor: Mashable!
Now that I I am out of the classroom and no longer soaking up the outdated teachings of public relations- I am on my own to explore and learn how to implement all the lessons and applications that are available at my fingertips. It can be slightly overwhelming, interviewing for jobs in the field and not necessarily feeling 100% confident in my understanding of how to be a publicist. So I am putting myself in learning bootcamp- each day I will read an article and summarize the main details & create an idea on how it can be used for a certain business or industry best.
Mashable has been downloaded on my ipod touch for 4 months by now- And I had high hopes to keep up with the current trends with social media & business.
So getting back into the swing of things the latest trend in social media is: 12% small business owners feel that social media is a 'must' for their business and 64% believe it is not necessary & the most popular tool used is Facebook, followed by LinkedIn.
Mashable has been downloaded on my ipod touch for 4 months by now- And I had high hopes to keep up with the current trends with social media & business.
So getting back into the swing of things the latest trend in social media is: 12% small business owners feel that social media is a 'must' for their business and 64% believe it is not necessary & the most popular tool used is Facebook, followed by LinkedIn.
Friday, July 29, 2011
Friday Finds & whats on my mind.
my daily routine:
- woke up @ 7am w/ Tom "a working man."
- turned some pages in A Visit From the Goon Squad
- let Partner out & about
- cooked a quesadilla
- tidy up living space
- sipped a SKA Blonde Beer & sat outside with Partner & Ponds crew
- packed up & went to Le Bateau
Summer in Steamboat is just like I was warned about- beautiful sunny days- people out tubing-biking-hiking- free summer concerts- happy hour and hot springs evening soaks.
Today after 6 I am venturing on a hike up Emerald- which I have heard is a great view and distance. Caitlin & I will catch up and take in some mountain beauty!
my TO DO:
-dontation drop off | bank&post office | pack room | Ask Allison @ Ponds about extension | etc.
artwork found on ETSY. random ; but I am moving into a room with Tom next week & keep having the desire to buy something for the space. As cool as this art is- I think if we were looking to frame something ideally we would create something on a canvas together to have a collaboration piece.
Well hi 5 Friday- my parents are riding the Hogs up for a visit tomorrow- they have never been to this town & I have a lot I want to show them-
|strawberry park | Yampa river | mahagony or mambo| and walk the strip|
- woke up @ 7am w/ Tom "a working man."
- turned some pages in A Visit From the Goon Squad
- let Partner out & about
- cooked a quesadilla
- tidy up living space
- sipped a SKA Blonde Beer & sat outside with Partner & Ponds crew
- packed up & went to Le Bateau
Summer in Steamboat is just like I was warned about- beautiful sunny days- people out tubing-biking-hiking- free summer concerts- happy hour and hot springs evening soaks.
Today after 6 I am venturing on a hike up Emerald- which I have heard is a great view and distance. Caitlin & I will catch up and take in some mountain beauty!
my TO DO:
-dontation drop off | bank&post office | pack room | Ask Allison @ Ponds about extension | etc.
artwork found on ETSY. random ; but I am moving into a room with Tom next week & keep having the desire to buy something for the space. As cool as this art is- I think if we were looking to frame something ideally we would create something on a canvas together to have a collaboration piece.
Well hi 5 Friday- my parents are riding the Hogs up for a visit tomorrow- they have never been to this town & I have a lot I want to show them-
|strawberry park | Yampa river | mahagony or mambo| and walk the strip|
Tuesday, July 26, 2011
the head & the heart
COOK..BOOK
Makes one 12-inch long baguette; about 24 slices
Ingredients:
Slice off both ends of the baguette. Using a long thin knife and working from the both ends, hollow the baguette out leaving about ½-inch thick crust all around.
Using an electric mixer beat the cream cheese until smooth and lump-free. Beat in the goat cheese and garlic. Stir in the rest of the ingredients.
Working again from the both ends, fill the baguette with the cheese mixture. Pack the filling tight. I like to use a slender tequila shot glass for pressing the filling in. Wrap the stuffed baguette very well in plastic and refrigerate for at least two hours and up to two days. Right before serving, slice the baguette into ½-inch thick slices and serve. For the most neat looking slices, treat it as a cheesecake – each time slice it with a hot dry knife.
Ingredients:
- Baguette about 14-inch long
- 8 oz cream cheese, at room temperature
- 4 oz fresh goat cheese
- 1 large garlic clove, minced
- ½ cup finely chopped red bell pepper (about 1 medium)
- ½ cup finely chopped sun dried tomatoes in olive oil
- ¼ cup finely chopped Kalamata olives
- 2 oz finely chopped spicy salami
- About 2 tbsp minced Italian parsley
- About 1 tsp minced fresh thyme
- Freshly ground black pepper
- Salt to taste (very unlikely since there’re plenty of salty ingredients)
Slice off both ends of the baguette. Using a long thin knife and working from the both ends, hollow the baguette out leaving about ½-inch thick crust all around.
Using an electric mixer beat the cream cheese until smooth and lump-free. Beat in the goat cheese and garlic. Stir in the rest of the ingredients.
sandy diego days
to
July 19
4 friends unite on the Golden Coast. 2x2 in beds and futons sharing space and meals & laughs each day together! These three incredible women in my life inspire me to be me and live a loved life that I deserve. With all my heart I love them all- and am lucky to call them best friends!
Tuesday Inspired!
 |
| I first saw this statement. or brand. or movement in Telluride Colo & now spot it everywhere! |
Friday, June 24, 2011
HIRED
Rollingstone Golf Course: Beverage Cart
Double Z BBQ- Wait Staff
& lastly La Bateau- A designer boutique that is new to Steamboat as of a month ago. I was hired as a sales associate, and creative mind yesterday!
Lets review- with a degree in Public Relations and interests in fashion, art, environment, humanitarian relief efforts, and photography and design I have been attempting to find a job that encompasses them all. And I am currently floating on cloud dream job. I met Alana, owner of La Bateau and was encouraged to be creative with the position. If I have ideas of a benefit we should be supporting or marketing techniques to increasing store traffic I am able to research and deliver the concept to her. I fell in love! I have so many ideas and am so lucky to have that opportunity whilst earning an income.
Ideas thus far: with much more to come.
Art Walk. 1st Friday
Partner with non-profits in town:
-Come Lets Dance -Lowell Whitman(margi@lws.edu) -Adaptive Adventures Youth (Charlie HotSprings)
-Inspirational Community Art Project. (Candy Chang -Before I Die) ( Who is your Role Model)
bluegrass and barefoot
Tom & I signed up to volunteer for the 38th Telluride Bluegrass Festival this June and I must say it really just made my heart smile from start to finish. Camping in the authentic site of Mary E Illuium was so fun, tents popped up all around us on that first day, and we met awesome-friendly people from all around the states. We had a father-daughter duo, couples, singles, hippies, and full families that all came to listen to artists twang on strings, and belt lyrics that resonant with something deep down. I have never in all my days been at a 4 day festival, and this one really set the bar high. From the top notch vendors of food and clothes to the educational booths that were perfectly interactive and the backdrop of Tellurides jagged mountain tops and the mountain valley that sheltered us with shade and sunrays each day that kept the festivarians happy and ready to jam. The lineup was stacked with bands that I had never heard of, and that helped with days of no expectations, I had faith in the festival, that each band would groove me off of the tarp and pick me up out of the lawn chair where I would twirl and jump and stomp and shake til the last note reached the air. My most favorite part was looking around at the people surrounding me, worshipping the freedom within the music, dancing like no one cares and singing as loud as loud as your voice will rise, was extremely fulfilling. Life should be lived like everyday is a festival, where music can inspire you to wiggle and hula hoop and you can goof around with new and old freinds and savor whats important in life. Rain poured down the last day of the festival, soggy compared and sunny is not my cup of tea, but we for the love of the festival we toughed it out, and I sprinted in the rain towards the sound of Mumford & Sons playing their opening ballod, and I let the rain beat down on me and smile. Mumford & Sons is special to me, the first time I heard them I claimed they were bluegrass, and for them to be at this festival was creme da la creme. The performance was powerful and EPIC, their music guided the weather, in a way that felt spiritual. The clouds literally disperesed the final line of the closing song, exposing freshly fallen snow on the upper peaks adjacent to the stage. It was the best thing I had witnessed, Thank you Telluride, I will be back!
a list of bands I saw: Trampled by Turtles- Younder Mountain-Old Crow Medicine Show- Bela Fleck- Sam Bush- The Decemberists- and my most cherished concert Mumford & Sons.
Sunday, March 6, 2011
BANKSY
The night prowler, Bansky, has remained unseen in his international urban grafitti creations. Stencils + spray paint + unknown mediums have been impressing daily commuters and travelers since circa '92.
Wednesday, March 2, 2011
furnishings
on the hunt for a treasure like this, an ingredient to encourage note writing [2011 New Years resoultion.]
Tuesday, March 1, 2011
BOOK NOOK.
WINTEReads.
Page by page I have been engulfed into a variety of authors way of words in plots worthy of a gasp or a laugh. I have been NERDed out this winter, my nose has been buried on buses in hotel lobbies, on a random ledge just so I can get one page closer to finishing a novel. This post grad free time has really sparked my desire to read more and more. But my biggest internal fued is luggin around large paper or hard back books versus upgrading to a Ereader. I love the library and would hate to be shunned by my librarians who have been pointing me in the right book path.
Read to date...
Page by page I have been engulfed into a variety of authors way of words in plots worthy of a gasp or a laugh. I have been NERDed out this winter, my nose has been buried on buses in hotel lobbies, on a random ledge just so I can get one page closer to finishing a novel. This post grad free time has really sparked my desire to read more and more. But my biggest internal fued is luggin around large paper or hard back books versus upgrading to a Ereader. I love the library and would hate to be shunned by my librarians who have been pointing me in the right book path.
Read to date...
- Saffron Skies
- Kindred
- Little B
- Shadow of the Wind
- The Da Vinci Code
art
.so I am super psyched for this art.project.to walk around with my mind open and my lens poised and ready to capture
the letters I can extract from surrounding objects.
its raining 2 &Half Men
...men men men la manly man man man! 2& half man is translated into Portuguese and English ( that I know for sure.) From the analogies, to Berta's wit and lil Jake's charm and the 2 brothers dialogues honestly all ages and personalities should embrace this weekday gem.
Monday, February 28, 2011
NAKED & FAMOUS
another reason to visit New Zealand... 5 member band... debut of Young Blood
.http://www.youtube.com/watch?v=WdO85Qf4Poc
.http://www.youtube.com/watch?v=WdO85Qf4Poc
Embracing the AlpineGlow.
MY ONGOING LIST OF STEAMBOAT GEMS 1. RIDERS RIDE FREE- ridin a late night packed & steamy bus ride with townies and temporary locals swaying back and fro from the winter acquired potholes, diverting your eyes from those looking for a last stop/chance hookup. 2. JAZZ + HAUS- two local businesses that got it right, music selections and outdoor gear for days, browsing made fun. 3. DOWN HILL W/ TUBE- up the street from Fitzs abode is a man-made miracle slope that delivers chuckles and rides to all that dare in the neighborhood, which ends in a trail of stories back to the house after each trek 4. TREESCAPE- dropping in on powder poured paths through tall aspens and treewell coned pines is like an escape to the trees that gets you away from the daily visiting nancies and the squares in the ski school.
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