social media KLOUT

social media is turning into a beast.
If you are using more than two social sites as your communication channels and need a system to evaluate your visibility and clout, download Klout. Specializing in social media analytics, Klout recently expanded to sites LinkedIn-Foursquare-YouTube and still offers its service on Facebook and Twitter.

Klout uses data points, for example with Twitter. tracks; following count, follower count, retweets and a 1- 100 scoring code. The higher the score represents a wider and stronger sphere of influence to your audience. Which is important information to have as a business.  It takes upkeep and material to keep a social site current and interesting for its audience. If your message is actively reaching your college audience you can tweak your approach to appeal to the other side of your market.
In order for social media to work the audience must be engaged in the information being outputed, as well as actively listen and react. 
Download Klout if you are wanting a bigger impact on your audience- get to know your current impact and personalize your social site to optimal performance!