When professional athletes followed suit & joined sites like Twitter and Facebook, commissioners and club owners both cringed and marveled at the personalities that were connecting directly with fans. The barrier between fans and players was tackled down with tweets and posts that provide fans with insider information and a glance at the personal lives of professional athletes.
This 2011-2012 season has great opportunity to utilize social media formats, such as location based services. Fan involvement has spurred many segments on multiple ESPN programs, such as polling and posting question to gauge audience reactions. Sportsnation is a show that has really changed the format of the role of the viewer. suggest topics to discuss- or test their fantasy knowledge with trivia questions. Fans with smart phones and internet based technology can keep informed easily by following updates from each individual sport club.
The Denver Broncos have a steady presence on Facebook, Twitter as well as their multimedia website. Location based services like Foursquare, where 'checking in' upon arrival to sponsored events and games. I will keep up with how social media is used best and worst this season. Go BRONCOS.
Friday, August 26, 2011
Wednesday, August 10, 2011
social media KLOUT
social media is turning into a beast.
If you are using more than two social sites as your communication channels and need a system to evaluate your visibility and clout, download Klout. Specializing in social media analytics, Klout recently expanded to sites LinkedIn-Foursquare-YouTube and still offers its service on Facebook and Twitter.
Klout uses data points, for example with Twitter. tracks; following count, follower count, retweets and a 1- 100 scoring code. The higher the score represents a wider and stronger sphere of influence to your audience. Which is important information to have as a business. It takes upkeep and material to keep a social site current and interesting for its audience. If your message is actively reaching your college audience you can tweak your approach to appeal to the other side of your market.
In order for social media to work the audience must be engaged in the information being outputed, as well as actively listen and react.
Download Klout if you are wanting a bigger impact on your audience- get to know your current impact and personalize your social site to optimal performance!
If you are using more than two social sites as your communication channels and need a system to evaluate your visibility and clout, download Klout. Specializing in social media analytics, Klout recently expanded to sites LinkedIn-Foursquare-YouTube and still offers its service on Facebook and Twitter.
Klout uses data points, for example with Twitter. tracks; following count, follower count, retweets and a 1- 100 scoring code. The higher the score represents a wider and stronger sphere of influence to your audience. Which is important information to have as a business. It takes upkeep and material to keep a social site current and interesting for its audience. If your message is actively reaching your college audience you can tweak your approach to appeal to the other side of your market.
In order for social media to work the audience must be engaged in the information being outputed, as well as actively listen and react.
Download Klout if you are wanting a bigger impact on your audience- get to know your current impact and personalize your social site to optimal performance!
Tuesday, August 9, 2011
small business + social media
I currently am employed by a small business Le Bateau Boutique.
background: 50% off retail price everyday- open 10am-6pm daily
location:Steamboat Springs Colo. Downtown 6th street- upstairs next to popular sandwich shop
awareness: moderate- locals in town sometimes oblivious to new store openings
overheard comments:
- "I didnt know about this store
- Is this under the same ownership of the store a few years back?
- I have heard Alana had a store, glad I finally made it in"
obstacles:
- assumptions that shopping in mountain towns is expensive $$$
- lack of foot traffic
- fear of purchase
- sales are low- working hours decrease
- prefer word of mouth and traditional marketing
increase awareness:
mail | newspaper | booth at market |team up with a nonprofit & encourage shoppers to buy to help a community cause.
- CARLS TAVERN OPENING NIGHT&Weekend
ask your friends to have a dress up night & wear Le Bateau- and take picture and send them into The Pilot!
- I have been inspired to set up a fun vintage photoshoot.
I just sent this off to my Boss. and am anxious for the response I receive. I would love to see the store be something the community embraces & brings business to. But I feel like there is room for a BIG idea & its time to get that going- I sit in the store for 8hours a day- I have time!
background: 50% off retail price everyday- open 10am-6pm daily
location:Steamboat Springs Colo. Downtown 6th street- upstairs next to popular sandwich shop
awareness: moderate- locals in town sometimes oblivious to new store openings
overheard comments:
- "I didnt know about this store
- Is this under the same ownership of the store a few years back?
- I have heard Alana had a store, glad I finally made it in"
obstacles:
- assumptions that shopping in mountain towns is expensive $$$
- lack of foot traffic
- fear of purchase
- sales are low- working hours decrease
- prefer word of mouth and traditional marketing
increase awareness:
mail | newspaper | booth at market |team up with a nonprofit & encourage shoppers to buy to help a community cause.
- CARLS TAVERN OPENING NIGHT&Weekend
ask your friends to have a dress up night & wear Le Bateau- and take picture and send them into The Pilot!
- I have been inspired to set up a fun vintage photoshoot.
I just sent this off to my Boss. and am anxious for the response I receive. I would love to see the store be something the community embraces & brings business to. But I feel like there is room for a BIG idea & its time to get that going- I sit in the store for 8hours a day- I have time!
Introducing my post college professor: Mashable!
Now that I I am out of the classroom and no longer soaking up the outdated teachings of public relations- I am on my own to explore and learn how to implement all the lessons and applications that are available at my fingertips. It can be slightly overwhelming, interviewing for jobs in the field and not necessarily feeling 100% confident in my understanding of how to be a publicist. So I am putting myself in learning bootcamp- each day I will read an article and summarize the main details & create an idea on how it can be used for a certain business or industry best.
Mashable has been downloaded on my ipod touch for 4 months by now- And I had high hopes to keep up with the current trends with social media & business.
So getting back into the swing of things the latest trend in social media is: 12% small business owners feel that social media is a 'must' for their business and 64% believe it is not necessary & the most popular tool used is Facebook, followed by LinkedIn.
Mashable has been downloaded on my ipod touch for 4 months by now- And I had high hopes to keep up with the current trends with social media & business.
So getting back into the swing of things the latest trend in social media is: 12% small business owners feel that social media is a 'must' for their business and 64% believe it is not necessary & the most popular tool used is Facebook, followed by LinkedIn.
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